The growth of the cloud backup industry, over the last decade has been dramatic, according to Backup Review.
The market has witnessed the rise and fall of many start-ups and stabilization of others. Interestingly, the companies that have gained a strong foothold in the industry are not all similar. There is a subtle distinction in the nature and types of services they offer. Some of these companies are pure enablers, while others combine enablement functions with direct-to-market services. Yet others, may license the software from enablers with or without re-branding options and service the cloud backup service needs of their clients.
Five distinct categories can be identified as under:
1/ Pure Enabler
2/ Enabler & Service Provider – Channel or Direct
3/ Service Provider – Channel Only
4/ Service Provider – Channel and Direct
5/ Service Provider – Direct Only
Based on a number of factors, such as technology, features, easy of use, dedication to MSPs, channel, revenue structure, reputation, support, price entry point, value, and corporate culture of the companies, here is a summary of the rankings.