• Latest
  • Trending
Meta ordered to sell Giphy by UK regulator

Meta ordered to sell Giphy by UK regulator

December 1, 2021
ATC Ghana supports Girls-In-ICT Program

ATC Ghana supports Girls-In-ICT Program

April 25, 2023
Vice President Dr. Bawumia inaugurates  ICT Hub

Vice President Dr. Bawumia inaugurates ICT Hub

April 2, 2023
Co-Creation Hub’s edtech accelerator puts $15M towards African startups

Co-Creation Hub’s edtech accelerator puts $15M towards African startups

February 20, 2023
Data Leak Hits Thousands of NHS Workers

Data Leak Hits Thousands of NHS Workers

February 20, 2023
EU Cybersecurity Agency Warns Against Chinese APTs

EU Cybersecurity Agency Warns Against Chinese APTs

February 20, 2023
How Your Storage System Will Still Be Viable in 5 Years’ Time?

How Your Storage System Will Still Be Viable in 5 Years’ Time?

February 20, 2023
The Broken Promises From Cybersecurity Vendors

Cloud Infrastructure Used By WIP26 For Espionage Attacks on Telcos

February 20, 2023
Instagram and Facebook to get paid-for verification

Instagram and Facebook to get paid-for verification

February 20, 2023
YouTube CEO Susan Wojcicki steps down after nine years

YouTube CEO Susan Wojcicki steps down after nine years

February 20, 2023
Inaugural AfCFTA Conference on Women and Youth in Trade

Inaugural AfCFTA Conference on Women and Youth in Trade

September 6, 2022
Instagram fined €405m over children’s data privacy

Instagram fined €405m over children’s data privacy

September 6, 2022
8 Most Common Causes of a Data Breach

5.7bn data entries found exposed on Chinese VPN

August 18, 2022
  • Consumer Watch
  • Kids Page
  • Directory
  • Events
  • Reviews
Friday, 11 July, 2025
  • Login
itechnewsonline.com
  • Home
  • Tech
  • Africa Tech
  • InfoSEC
  • Data Science
  • Data Storage
  • Business
  • Opinion
Subscription
Advertise
No Result
View All Result
itechnewsonline.com
No Result
View All Result

Meta ordered to sell Giphy by UK regulator

by ITECHNEWS
December 1, 2021
in Tech
0 0
0
Meta ordered to sell Giphy by UK regulator

The UK’s competition watchdog has ordered Facebook to reverse its acquisition of animated GIF platform, Giphy 

The UK’s Competition and Markets Authority (CMA) has officially ordered Facebook to reverse its acquisition of Giphy, a year and a half after the social media giant first said it was acquiring the popular GIF-making and sharing website.

YOU MAY ALSO LIKE

ATC Ghana supports Girls-In-ICT Program

Vice President Dr. Bawumia inaugurates ICT Hub

In line with its Phase 2 provisional findings issued in August, the CMA has concluded that Facebook’s acquisition of Giphy would reduce competition between social media platforms and that the deal has already removed Giphy as a potential challenger in the display advertising market.

The independent CMA panel reviewing the merger has concluded that Facebook would be able to increase its already significant market power in relation to other social media platforms by:

  • denying or limiting other platforms’ access to Giphy GIFs, driving more traffic to Facebook-owned sites – Facebook, WhatsApp and Instagram – which already account for 73% of user time spent on social media in the UK, or
  • changing the terms of access by, for example, requiring TikTok, Twitter and Snapchat to provide more user data in order to access Giphy GIFs.

Removing a potential source of competition 

This would be the first time the CMA has attempted to unwind a completed acquisition by a tech giant, the Financial Times previously reported. Although Meta may appeal the decision. 

As part of its in-depth investigation, the CMA also looked at how the deal would affect the display advertising market. It found that, before the merger, Giphy had launched innovative advertising services which it was considering expanding to countries outside the US, including the UK. Giphy’s services allowed companies – such as Dunkin’ Donuts and Pepsi – to promote their brands through visual images and GIFs.

Stuart McIntosh, Chair of the independent inquiry group carrying out the phase 2 investigation, said: “ The tie-up between Facebook and Giphy has already removed a potential challenger in the display advertising market.

“Without action, it will also allow Facebook to increase its significant market power in social media even further, through controlling competitors’ access to Giphy GIFs.

The CMA found that Giphy’s advertising services had the potential to compete with Facebook’s own display advertising services. They would have also encouraged greater innovation from others in the market, including social media sites and advertisers. Facebook terminated Giphy’s advertising services at the time of the merger, removing an important source of potential competition. The CMA considers this particularly concerning given that Facebook controls nearly half of the £7 billion display advertising market in the UK.

“By requiring Facebook to sell Giphy, we are protecting millions of social media users and promoting competition and innovation in digital advertising,” added McIntosh. 

By Technology Magazine

ShareTweetShare
Plugin Install : Subscribe Push Notification need OneSignal plugin to be installed.

Search

No Result
View All Result

Recent News

ATC Ghana supports Girls-In-ICT Program

ATC Ghana supports Girls-In-ICT Program

April 25, 2023
Vice President Dr. Bawumia inaugurates  ICT Hub

Vice President Dr. Bawumia inaugurates ICT Hub

April 2, 2023
Co-Creation Hub’s edtech accelerator puts $15M towards African startups

Co-Creation Hub’s edtech accelerator puts $15M towards African startups

February 20, 2023

About What We Do

itechnewsonline.com

We bring you the best Premium Tech News.

Recent News With Image

ATC Ghana supports Girls-In-ICT Program

ATC Ghana supports Girls-In-ICT Program

April 25, 2023
Vice President Dr. Bawumia inaugurates  ICT Hub

Vice President Dr. Bawumia inaugurates ICT Hub

April 2, 2023

Recent News

  • ATC Ghana supports Girls-In-ICT Program April 25, 2023
  • Vice President Dr. Bawumia inaugurates ICT Hub April 2, 2023
  • Co-Creation Hub’s edtech accelerator puts $15M towards African startups February 20, 2023
  • Data Leak Hits Thousands of NHS Workers February 20, 2023
  • Home
  • InfoSec
  • Opinion
  • Africa Tech
  • Data Storage

© 2021-2022 iTechNewsOnline.Com - Powered by BackUPDataSystems

No Result
View All Result
  • Home
  • Tech
  • Africa Tech
  • InfoSEC
  • Data Science
  • Data Storage
  • Business
  • Opinion

© 2021-2022 iTechNewsOnline.Com - Powered by BackUPDataSystems

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Go to mobile version