African fintech startup Flutterwave has unveiled a significant re-brand and identity at Flutterwave 3.0, a virtual event held on Friday, 18th February 2022.
Following the announcement of a $250M Series D funding last week, Flutterwave is now rolling out its new and reimagined identity, in what it says it to affirm its commitment to creating endless possibilities for all, through technology. The company is also introducing new products and services that take the technology leader beyond payments.
During the Flutterwave 3.0 event, streamed across Youtube, the brand launched a series of products, including a Fintech as a Service (FaaS) solution which helps startups of all sizes quickly become Fintech companies using Flutterwave’s pre-built API and solutions, Capital, a technology platform for businesses and consumers to access Buy Now Pay Later (BNPL) and Merchant lending from regulated and certified credit providers as well as Grow, a B2B product that helps entrepreneurs easily incorporate their businesses globally.
Other products introduced include Checkout, a new checkout experience that is 5x faster, reducing drop-off by 60% and Card issuing, a technology platform to enable businesses to issue both Mastercard virtual and physical debit/prepaid cards to their customers in partnership with Mastercard. These solutions remain subject to regulatory approval.
Additional improvements to existing products include; a new powerful dashboard, Barter v4, and an AI-powered compliance process. The Flutterwave visual rebrand comes with 6 new primary colours which depict creativity, motivation, passion, ease, robustness and eagerness.
Flutterwave launched in 2016, initially building innovative financial infrastructure to enable payments for banks and institutions, before expanding into checkouts and gateways for businesses of all sizes. Having invested in and built out a suite of products and services targeted at both consumers and businesses, Flutterwave has gone on to serve over 900,000 merchants, process over 200M transactions worth over USD $16B to date, across 34 countries in Africa, which has led to the company becoming one of Africa’s earliest unicorns in March 2021.
“We’re growing and for us, payments have become a means to an end.” Founder and CEO, Olugbenga GB Agboola, said, “Every part of our lives includes some form of transaction. Beyond powering those transactions, we want to also create those transactions. We want to help event organizers seamlessly register and sell out their events, we want to help artists receive money for their craft, we want to help entrepreneurs incorporate their businesses, we want to help startups build financial technology products easily and we want to create endless possibilities for all through technology. Our new identity is a system that recognises how far we’ve come in our mission. It gives us space to include all of our dreams and aspirations for businesses and customers. It gives us the freedom to do and be more. We’re excited for this new chapter in our growth.”
Friday’s event sees Flutterwave affirm its commitment to explore more areas of growth for businesses, startups and individuals. The move comes after a significant diversification of products in 2021, whereby the company announced the acquisition of Disha, a creator platform where creatives can receive money from across the world for their craft. In the same year, Flutterwave went on to introduce Market, an extension of its e-commerce solution, Store to improve visibility and by extension, revenue for small businesses. Alongside global Afrobeats superstar Wizkid, in December Flutterwave launched a remittance solution, Send, to help anyone in the world send and receive money.
