Monetisation has been one of the biggest struggles for most content creators especially here in Africa. Social media influencers for example have always lamented that despite their large numbers of followers, it is somewhat challenging to drive any direct business-to-consumer monetisation activation.
To address this challenge, content streaming platform Ckrowd has announced a new partnership with KAM Africa to provide Live and OnDemand content monetisation opportunities for content creators. KAM Africa is one of the continent’s most renowned brand and management agencies.
This agreement between the two will see social media influencers under the KAM Africa’s management being included within Ckrowd as early adopters, building superfan communities on the platform. They will serve their audiences with exclusive access to these creators’ live and OnDemand content, which will be published and distributed solely on and through Ckrowd.
Ckrowd will provide influencers across Africa and the Diaspora with strategies and digital marketing content tools to reach their paying audiences. It will also offer them an immediate B2C approach for content monetisation, offering creators the possibility to own their own digital TV spaces through the Ckrowd platform. In addition, through this agreement content will be curated and distributed uniquely and exclusively, and it can be accessed by the influencers’ SUPERFANS for a minimal fee, either via subscriptions, pay-per-view, donations, or rental models. This will provide consistent streams of revenues to digital creators, engaging experiences with their online communities, whilst leveraging Ckrowd’s innovative technologies and tools.
This joint venture between Ckrowd and KAM Africa will allow social media influencers to own their own exclusive Digital TV channels, connect with their respective fanbases and decide their own access price or prices for sharing unique content experiences. In return, fans will have closer access to their favourite creators, while creators can also rely on their own ‘tribe’ of supporters to commercially support their efforts in steadily creating exclusive live & OnDemand content for them. It will also provide new employment opportunities for those who understand the crucial role played by the creative economy, positioning culture, originality, and authenticity at the heart of content creation.
“We are thrilled about this strategic partnership with KAM Africa. This continues to fulfil the reasons we developed this technology. Our goal is to onboard independent producers in TV, film and social media influencers, who are often overlooked as not considered commercially viable for video streaming platform usage. We are excited at the way in which Ckrowd technology will be used to form unique creator and superfans relationship, which will be unique in the kind of interactions produced and also rewarding both parties” said Kayode Adebayo, CEO and founder of Ckrowd.
