Tumblr implemented some changes on its iOS app to comply with the Apple App Store guidelines last week. Recently, the social media platform has blocked more than 400 search terms to mitigate the possibility of being banned.
The announcement came after a former Tumblr developer said that the App Store review process was perplexing.
With that, here’s everything you need to know about this report. Get to know some words that could be rejected in the app.
According to a report by 9to5Mac, some search terms on Tumblr could likely result in an immediate ban.
Most importantly, app developer Sreegs wrote on a blog that Apple App Store reviewers would see “porn” keywords as forbidden on Tumblr. For every update on the iOS app, the platform will need to resubmit the application as part of the review process.
Moreover, the report indicated that the banned words, phrases, and even images would entirely depend on the judgment of the random reviewers. This is the reason why it is confusing to follow on the other side.
Tumblr recognized the changes right away following its blog post, which pointed out the differences in recommended content and search terms. On its part, the company would align its adjustment on the App Store guidelines when users use the app on the iOS platform.
The report said that for the company to remain on the App Store, it would need to “extend” the definition of sensitive content.
In some cases, people would encounter the message, “This content has been hidden. This content has been hidden because of potentially suggestive or explicit content.” This would indicate that a search may not yield any results at all.